Lisbel Mijares is a dynamic Business Growth and Strategic Partnerships Consultant at VESS Consulting Group. She specializes in driving the market expansion and retail positioning of high-potential, curated brands in the U.S. and international markets.

Currently, she leads the strategic commercial growth of Mexchico, a flagship brand dedicated to authentic, handcrafted Mexican apparel and home goods that directly supports artisan communities across Mexico. Acting as the bridge between heritage brands and major retail ecosystems, Lisbel is responsible for managing strategic introductions, identifying new revenue streams, and connecting unique brands with a diverse network of U.S. and global buyers.